Conversion Rate Optimization

The primary goal of any online campaign is to attract visitors with a high likelihood to convert to leads and sales because this is what in turn justifies your digital marketing spend. Simply put, conversion rate is the most critical metric of a digital marketing campaign, and a factor that largely determines your profitability, which is why it needs to be consistently optimized to maximize efficiency. No business owner wants to see high bounce rates and low session times on their website; instead, your website needs to clearly direct your visitors and prospects towards your desired sales outcome by utilizing advanced conversion rate optimization tools and strategies.

The term conversion rate refers to a percentage of website visits that proceed through the sales funnel and complete your desired action. This is typically achieved by completing a specific call to action such as clicking a button, filling out a form, making a call, or making a purchase, each of which could be set as a website goal. By completing this desired action, the visitor becomes a lead or customer, thus bringing monetary benefits for your business. However, developing a funnel that is highly likely to trigger such actions is a matter of approach and involves an effective strategy.

At Blaze Media Group we are committed to helping you understand and develop an online sales funnel, and work with you to create a customized data-driven process to optimize and grow your online conversions. We understand what it takes to ensure your website visitors are engaged, and enticed to proceed through your sales pipeline by implementing A/B testing strategies, content evaluation, and lead nurturing campaigns.

Why Blaze Media Group

At Blaze Media Group we are focused on consistent optimization of our client’s accounts, and continually review objectives to ensure we are hitting the mark when it comes to your expectations and ROI.

We understand that selecting an agency to manage your digital marketing is a big commitment. We will provide you and your team with a Free Brand Analysis to ensure you understand our strategy, and have the information you need to make an educated decision.